Kord

Turning a power strip into a hero piece

Summary

KORD wanted help promoting their main product, Cuboid+, through a Meta ads campaign.

The problem was, their product photos and videos looked just like everyone else’s. Most competitors were showing their products in nice interior shots where the power strip was barely visible, like a supporting actor in its own story. It wasn’t doing the product justice.

So our task became not just to run an ad campaign, but to rethink how KORD presents itself, from visuals and copy to how the webshop tells their story.

Client

Swedish design brand creating thoughtful everyday objects for the modern home.

Timeframe

14 days of content creation, 30 day campaign setup and management

Team and roles

I was in charge of everything from client communication, to research, animation and design.

Process

Research

I started by studying how similar premium accessory brands presented their products. Almost all of them leaned on the same formula: lifestyle photography, lots of interior context, creating desirability through association. The problem was, once you removed the logo, you couldn’t tell who was who.

The Pinterest problem. The marketing material for Kord’s product blends in with the competition.


That’s what pushed me to strip everything back. Instead of blending in, I’d make the Cuboid+ stand out by isolation, treating it more like a designed object than a household accessory. The art direction became clean, minimal, and product-centric: think close-ups, shallow depth of field, soft light, and clear reflections that emphasized material quality.

The campaign

I took this aesthetic and created short product animation clips that were cut together for the main ad reel that was designed to be looped, and to work well in Instagram’s low-attention-span environment.

Each clip focused on a highlighting the products features: magnetic mounting, compact size, detachable cable, multiple plug angles, etc. The pacing was quick, but since the scenes were intentionally made very minimal, they remained scannable.

This main reel was combined with alternative takes using some of the existing imagery, as well as carousel ads that were completely image based. The ad sets were then A/B tested to find the best combination of media and copy.

Webshop vision
While developing the campaign, it became clear that KORD’s web presence was holding them back. It was visually busy, with lots of overlapping images, inconsistent layouts, and repeated product photos that didn’t explain the differences between models. The result was a confusing shopping experience and unclear positioning.

Kord’s webshop at the time of the project


I helped them sketch out a new vision for the webshop, one that starts by telling a story instead of dumping products. The structure I proposed puts each product’s unique features front and center, supported by simple, consistent imagery and a more guided flow through the product range.

The sketch was meant to show possible direction, look and feel, not to represent a final design.

Vision sketch of a new web shop landing page.

Outcome

Once the ads went live, things started moving fast. The reel did exactly what we’d hoped – they stopped the scroll. People actually watched, clicked, and most importantly, bought.

Over the 30-day run, the campaign pulled in a 4.54% click-through rate and a CPC of just 3.27 kr. Orders in the web shop went up by 80%, and sessions rised 706%.

The project also led to a shift in mindset at the Kord team – they saw how strong their product could come across on its own, and not only by association to a styled interior.

Campaign metrics

Cost per click
3.27 kr

Click through rate
4.54%

Web site sessions
+706%

Web shop orders
+80%


Go back